For business

We help companies achieve a competitive edge through design. We provide advice on how to design products, services and business models that align with the principles of circular economy, and how to turn a brand into a company’s most valuable asset. Taking full advantage of circular economy accelerates a company’s green transition.

Benefits of design

At its best, design becomes an integral part of a company’s strategy and influences all of its operations. It adds value for the customers, enhances the company’s brand and simplifies its processes. Design helps businesses develop their operations towards a more responsible future. In the transition towards to circular economy, the use of design becomes particularly useful, as it makes large-scale changes easier to plan ahead.

Pioneering brands view building sustainable business not only as a responsible way of operating but also as a competitive edge.

4 ways to utilise design

A more customer-centred culture

More sustainable products and services

A more consistent customer experience

A transition to circular economy

A more customer-centred culture

Design is the customers’ voice in a company. Through service design, a company’s culture can become more customer-centred, allowing all of the operations to be genuinely based on the customers’ needs.

More sustainable products and services

Without a distinguishable and sustainably designed product and service concept, a company has no competitive edge.

Design helps transform business and brand goals, as well as end user needs, into products, services or new business models that stand out from the competitors.

A more consistent customer experience

Increasingly, consumers encounter businesses and brands for the first time in digital format. A consistent customer experience, in which every touchpoint follows the same logic and tells the same story, is the most important competitive advantage today.

A transition to circular economy

Responsible companies differentiate themselves from their competitors by taking full advantage of circular economy.

Circular design, which is based on circular economy, is a method of designing products, services and business models to align with circular economy right from the start.

What is circular design?

Circular design is a holistic approach to designing new products, services, and business models.

Find a partner!

Through our member agency search, you can look for a partner for your company in the fields of design, marketing, branding and visual design. Wherever necessary, we can provide advice on finding a suitable partner – we know our member companies well.

Benefits for companies from projects

Design Forum Finland takes actively part in various domestic and international projects. The aim of the projects is to gain new skills and information to benefit companies, boost business e.g. with new operational concepts and create contacts and networks between different operators.  

Data bank

We have links to the best guidebooks, most interesting podcasts and most useful tools in our data bank to aid you in using design. The data bank is here.


In its simplest form, design is a way of thinking and a process for resolving problems – either known or yet to be identified – so that the interests of the end user, company, environment and society are taken sustainably into account.

Membership of Design Forum Finland speaks of your company’s strong desire to develop its operations and abilities in the areas of circular and sustainable design, brand or customer experience.

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