The purpose of HerääPahvi! (Wake Up Cardboard!) was to create new kinds of packaging concepts, using the side streams of food industry together with wood fibre. Interest in the new products was promoted through the means of communication and branding.
HerääPahvi! was a collaborative project of Tampere University of Applied Sciences, Natural Resources Institute Finland and Design Forum Finland, which combined the competence of creative fields with bio and circular economy. The European Social Fund has granted funds for the project, ongoing from 1 August 2018 to 31 December 2020.