2010
In autumn 2010, Design Forum Finland carried out a large design export project, Hirameki Design x Finland, at Tokyo Design Week.
The Japanese word hirameki means a moment of realisation, a spark or inspiration. In autumn 2010,
The project involved over sixty designers, design firms and export companies, making it the largest design export initiative in Finland up to that point. The goal was to support commercial cultural exports and promote collaborative projects between Finnish designers and companies in Japan. The Hirameki Design x Finland exhibition was organised in collaboration with the event venue, the Living Design Center OZONE in Tokyo. The exhibition was curated by designers Harri Koskinen and Ilkka Suppanen.
In addition to the exhibition, seminars, matchmaking events and promotional activities were organised. Hirameki-themed events and exhibitions, though on a smaller scale, continued to be held in Tokyo for the next three years.
Photo: Hirameki Design x Finland 2010, Living Design Center OZONE, photo Etsuro Endo