(Press release, 19 May 2008)
FRISSON – First joint show of
Finnish fashion in Paris, 2 June 2008
Frisson will be showcasing new Finnish fashion in Paris in June. The joint show to take place on Monday 2 June 2008 at Palais de Tokyo will feature Hanna Sarén, Minna Parikka, Anna Ruohonen, Kirsti Kasnio, Nanso, Haaksiluoto, Tiia Vanhatapio, Lumi Accessories and vainio.seitsonen. This internationally important fashion breakthrough is being produced by Design Forum Finland.
The first-ever extensive joint show of Finnish fashion designers and businesses is directed at international and French media, buyers and influential figures in the field. The show is to be staged at the contemporary art museum Palais de Tokyo, a popular meeting place and one of the venues of Paris Fashion Week. Invited guests have the chance to meet the designers and see the collections of the participating fashion businesses more closely in the showroom to be set up at the museum. In the showroom will be also presented scent jewellery of Finnish company Kaipaus.
Frisson is the result of comprehensive collaboration and strong Finnish expertise. Teri Niitti, the artistic director and stylist of the show has, together with Design Forum Finland, selected the designers and designed the event. Acting as consultant at the initial stages was Teemu Muurimäki, a Finnish fashion designer who has been based in Paris for several years. The visual identity of Frisson has been designed by Inka Järvinen and Jonatan Eriksson, from the graphic design agency TNOOC. The show will feature Finnish models and Finnish music. Make-up and hair are the handiwork of Nina Björkman and Janne Suono.
The event-organiser partner in Paris will be A Suivre Events, with 20 years' experience in organising fashion shows in France. Promoting the visibility of the show in France is Paris-based PR agency Brigitte Chouet. The event is organised by Design Forum Finland, the promotion organisation of Finnish design, and it is part of the Finnish cultural season “100 % Finlande” in France.
"Right now, young Finnish fashion is in a moment like this... ready to introduce to the world – through new technology, insight and serendipity – something no-one has seen before, even though it has been in front of us the whole time. Today the movement of fashion stops for a moment on the upper floor of Palais de Tokyo and we are allowed a flash, a glimpse of Finnish fashion design. This is a small, cold sigh, a frisson, a vibration from the north – a frozen moment in new Finnish fashion design. This is FRISSON."
– Teri Niitti, artistic director.
Designer presentations
Press release and press images
Press release pdf
Webpages in French
Further information:
Kristina Noor, Project Manager, +358 (0)9 6220 8120,kristina.noor@designforum.fi, www.designforum.fi
Aila Kolehmainen, PR and Communications Manager,
+358 (0)9 6220 8121, aila.kolehmainen@designforum.fi
Images: www.designforum.fi/frisson, Piritta Hannonen,
+358 (0)9 6220 8122, pritta.hannonen@designforum.fi
